Ad Agency BBDO Auto-Corrects Animal Abuse

Published by PETA.

Top advertising agency BBDO New York, a recipient of PETA’s Humane Ad Agency Award, doesn’t want fellow “mad men” even to think about abusing animals. So it has come up with an ingenious way to stop ad writers from using great-ape actors in ads before they’ve even started. The agency put an auto-correct program on its thousands of agency computers that gives users pause when they type the words “ape,” “chimp,” “monkey,” or “gorilla.” Watch the video below to see what happens.


After PETA told BBDO that ape actors are torn away from their mothers as babies, physically abused, and dumped at miserable roadside zoos when their short careers end, the agency took our Great Ape Humane Pledge and is encouraging all other ad agencies to do the same.

You can help, too, by not supporting companies that still make a buck off animals’ backs.

Written by Michelle Sherrow

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind