Here’s some monkey business that PETA applauds: BBDO’s clever, cute, and completely animal-friendly new ad for GE, featuring snow monkeys who are undisturbed in their natural habitat. There’s even an animatronic monkey “hand”—watch for it:
This isn’t the only masterpiece from BBDO. Remember Monster.com’s fiddle-playing animatronic beaver ad? That was by BBDO too. (Pop-culture mea culpa: I didn’t watch the Super Bowl—I know, I know. But after watching the Monster.com ad, I’m wondering what other memorable moments I missed out on. C’est la vie.)
BBDO’s innovative work and pledge never to use great apes in ads means that the agency has rejected industry exploitation of animals who are stolen from their mothers, locked in tiny cages, and subjected to daily intimidation and beatings before they are dumped at wretched roadside zoos when they grow too strong or old to perform.
For its commitment to using alternatives to animal “actors,” BBDO is the newest recipient of our Humane Ad Agency Award. Of course, many other companies still abuse animals in order to sell their products. Won’t you take a cue from BBDO and find out more about what you can do to help animals who are abused in the entertainment industry?
Written by Heather Drennan