April 2005
After reviewing video footage showing the stunningly cruel treatment of sheep at the hands of the Australian wool industry, Stratham-based retailer Timberland has told PETA that it “will not knowingly sell products which contain Australian merino wool until the practice of mulesing and live exports stop.” Timberland is a $152 million company with 200 retail locations around the world. PETA is celebrating Timberland’s pledge to take a stand against cruelty to animals and boycott Australian merino wool. Millions of abused Australian sheep would be celebrating, too, if they knew there was a light at the end of the tunnel.