Johnson & Johnson Pledges to Leave Captive Animals Out of Ads

January 2009

After an incident in which a chimpanzee named Travis attacked a woman and left her with life-threatening injuries, PETA reached out to leading pharmaceutical corporation Johnson & Johnson. After learning about the abuse that is suffered by exotic animals who are forced into the entertainment industry, Johnson & Johnson promised not to produce any ads featuring wild animals unless the animals are left undisturbed in their natural setting.