July 2001
In January 2001, PETA launched a campaign against Burger King after more than three months of negotiations in an attempt to persuade the chain to follow McDonald’s lead by instituting policies to protect farmed animals. Our campaign lasted six months and included provocative ads, celebrity support from Alec Baldwin, James Cromwell, and Richard Pryor, and more than 800 protests at Burger King restaurants worldwide. In June, PETA declared victory over Burger King after the company agreed to make all animal-welfare improvements that McDonald’s was making, and more.
For more information and a complete campaign chronology, please visit MurderKing.com.
