January 2004
Honda’s advertising agency, Rubin Postaer and Associates (RPA), created a commercial for Honda in which an orangutan portrays a beauty contestant’s assistant. PETA contacted RPA to alert the agency to the inherent cruelty involved in forcing young orangutans to “perform” for ads and asked that the commercial be removed from the air. RPA and Honda made the joint decision to discontinue broadcasting the commercial.
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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”
— Ingrid Newkirk, PETA Founder and co-author of Animalkind
