A 49-foot yacht emblazoned with PETA’s “SeaWorld Kills” banner made a splash in full view of the audience behind Ashanti’s stage at SeaWorld San Diego’s Bayside Amphitheater. It urged concertgoers to consider the suffering dolphins and whales endure in SeaWorld’s barren concrete tanks.

PETA deployed a life-size “crying elephant” outside the Loomis Bros. Circus to call for the release of Okha, a 56-year-old elephant. Okha was captured in India as a baby and has been forced to perform in circus acts for more than 50 years.

Soccer fans heading to Miami’s FIFA Fan Festival were greeted by more than just match-day excitement—PETA supporters handed out free protein-packed vegan jerky under a massive, eye-catching balloon display towering over the crowd.

Hotter weather can be especially hard on dogs kept outside, often leading to severe flea infestations. PETA treated this pup, Cane, with topical and oral medications to relieve his itching and discomfort from flea bites, at no cost to his guardian.

At Queen Mary University of London (QMUL), PETA UK placed a new billboard just a stone’s throw from the campus, warning prospective students that experimenters at the university are tormenting mice in cruel and useless sepsis experiments that consistently fail to lead to effective treatments for humans.

peta2 has been hitting the ground running with The Breakup, urging young people to ditch their toxic relationship with dairy and go vegan. You may have seen us at various festivals this spring, including Let’s Go, Beyond Wonderland, Project GLOW, and Vans Warped Tour. Keep an eye out for your breakup besties at more festivals this summer!

As a heatwave draws crowds to Margate beach, PETA UK supporters dressed as Santas raced across the sand holding signs that read, “Go Vegan or the North Pole Melts!” and “It’s Beginning to Look a Lot Like Climate Change. Go Vegan!” as a reminder that animal agriculture is one of the most significant contributors to the climate catastrophe, including the current worldwide scorching temperatures.

At a Denver Petco, an avian ally body-painted as a wounded bird was trapped in a cage next to giant images of parakeets who suffered and died at a breeding facility in Petco’s supply chain.

During Nathan’s Famous Hot Dog Eating Contest, a vegan bodybuilder in a star-spangled Speedo gave free vegan hot dogs to show meat-eaters what a plant-powered body looks like and encourage everyone to swap cholesterol for compassion with vegan meals.

Animal defenders gathered at the opening of a Raising Cane’s in Florida to encourage customers to consider the animal suffering behind each combo meal. Throughout the demonstration, dozens of passing drivers noticed our signs and many expressed support by honking.