January 2009
PETA met with executives at Young & Rubicam–a powerful and respected advertising agency–to alert them to the abuse that great apes endure when used for the advertising industry. After learning about the cruelty, they immediately called upon their creative directors worldwide to never use great apes in any future advertising campaigns.
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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”
— Ingrid Newkirk, PETA Founder and co-author of Animalkind
