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Ad Agency Dailey Pledges to Leave Great Apes Out of Ads

January 2009

After PETA provided Dailey with information about how great apes suffer as a result of being used for advertising, the agency signed PETA’s Great Ape Humane Pledge, agreeing never to use great apes in any future ad campaigns.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”

— Ingrid Newkirk, PETA President and co-author of Animalkind

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