October 2008
After PETA provided the Ad Council–a powerful and respected nonprofit organization best known for its public-service campaigns–with information about the abuse that great apes forced into the entertainment industry suffer, Ad Council president and CEO Peggy Conlon pledged that the group would never use great apes in any future advertising campaigns.
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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”
— Ingrid Newkirk, PETA Founder and co-author of Animalkind
