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Johnson & Johnson Pledges to Leave Captive Animals Out of Ads

January 2009

After an incident in which a chimpanzee named Travis attacked a woman and left her with life-threatening injuries, PETA reached out to leading pharmaceutical corporation Johnson & Johnson. After learning about the abuse that is suffered by exotic animals who are forced into the entertainment industry, Johnson & Johnson promised not to produce any ads featuring wild animals unless the animals are left undisturbed in their natural setting.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”

— Ingrid Newkirk, PETA Founder and co-author of Animalkind

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