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See PETA’s Latest Super Bowl Ad (Warning: Fowl Language)

Written by PETA | January 25, 2012

The TV networks have been notably, um, unenthusiastic about running PETA’s Super Bowl ads, so this year PETA is planning to take its message directly to the players and fans by placing billboards in the teams’ hometowns of New York and Boston as well as Indianapolis, which is hosting the game, making an irreverent plea for people to put down the chicken wings on Super Bowl Sunday.


Chickens © iStockphoto.com/Sunnybeach

Why Worry About Wings?

It’s estimated that some 600 million chickens are killed for the wings consumed just during the Super Bowl. Yikes! And that’s after the abuse they all suffered through on factory farms.

Not only is this wing-eating obsession cruel, it also shows a lack of imagination. After all, there are so many mouth-watering alternatives to the old same-old same-old. For vegan game-day treats that will satisfy the most ravenous sports fan, check out these recipes for fab finger foods that won’t cost birds their limbs.

Try Tasty Alternatives!

If your party guests insist on being served wings, try the meatless variety, like Gardein’s buffalo “wings”—the choice of the NFL’s Ricky Williams—or just roll your own!

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  • KitteryCub says:

    That picture of the chicks and the other one I saw of the billboard with the kitten would make great bumper stickers if they aren’t already.

  • Dana says:

    Never mind for one day, how about forever! The thought of eating a “WING” makes me feel sick.

  • Nathan says:

    I live near indianapolis, where exactly is the billboard?

  • CupcakeLove says:

    I like the sign. People just don’t understand or even care about these poor birds. I actually have Girl’s Night In with a couple of my friends and we were all going to bring some kind of yum yums to share. I’m still deciding which is my favorite vegan dish to prove that being Vegen or even just vegetarian is not “gross” or “just tofu”. PETA for the win!

  • hosting geek   says:

    I like the billboard, suggests even a mercy for those beings.

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