Written by PETA
© Robyn Mackenzie/Dreamstime.com
"If shopping could cure breast
cancer, it would be cured by now," says Think Before You Pink,
an organization dedicated to ending "pinkwashing"—slapping pink
ribbons on products in order to convince consumers that they can end breast
cancer by buying pink products. In truth, reports Forbes, corporations
seek to profit
off consumers' strong feelings about breast cancer while simultaneously
marketing products that actually contribute
to the disease.
Such was the case with KFC's cancer-linked chicken,
sold in "Buckets for
which, adding insult to injury, didn't really raise much money for cancer
research, either, as is often the case with pinkwashing campaigns. And what little
money makes it to breast cancer research frequently goes to support antiquated,
unreliable experiments on
I lost the person I was closest to in
the world—my grandmother—to breast cancer, but I know that no matter how many
pink sun visors I buy, it is unlikely that I am doing much to help with the
search for a cure. Women deserve better than greedy corporations throwing a few
pennies at a charity in exchange for huge profit margins. We deserve better
than having our money spent on experiments that have proved to be useless. We
deserve a cure, and the only way to find one is to stop buying pink doohickeys
and start supporting breast cancer research that works—cutting-edge, effective,
For Breast Cancer Awareness Month,
please look at PETA's list of cruelty-free charities
and join us in supporting breast cancer research that really works.
Written by Michelle Sherrow
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Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights? Read more.