If you are reading this, you must be interested in making the world a better place. So let's start by saying thank you!
Over the years, we've found that those of us who are concerned about the state of the world are often so overwhelmed by the enormity of suffering that we never stop working long enough to ponder our effectiveness or the bigger picture. But if we want to have the greatest impact possible, we have an obligation to think strategically about the most effective ways to lessen suffering.
We need to work as hard—and, more important, as smart—as the people on Wall Street work to sell stocks and as hard as advertisers work to sell the latest SUV. Although our goals are different, the mechanisms of reaching other people and selling the message (in our case, of animal liberation) are well established.
The point of this essay, "Effective Advocacy: Planning for Success," is to discuss ways of becoming more effective. There are two "playbooks" that nearly every successful businessperson has read—The 7 Habits of Highly Effective People by Stephen R. Covey and How to Win Friends & Influence People by Dale Carnegie.
Rather than trying to sell gas or stocks or fast food, you're reading this because you're committed to promoting animal rights. You're taking the time to learn more because you believe in making the world a better place. And frankly, there is no price tag that anyone can put on the compassion of people in this movement.
Click here to learn all about PETA's strategies for effective advocacy! If you haven't already, be sure to join our Action Team to get updates on breaking news, urgent alerts, and events in your area.
Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights? Read more.