‘If You Wouldn’t Eat Your Dog, Why Eat a Pig?’ Asks Holiday Ad Blitz

PETA Challenges Pup-Friendly Birmingham to Practice Kindness to Pigs, Too

For Immediate Release:
December 22, 2016

Megan Wiltsie 202-483-7382

Birmingham, Ala. – Just in time for the holidays, PETA has plastered Birmingham with bus ads that show a family dog’s collar resting on a plate slathered with gravy next to the words “If You Wouldn’t Eat Your Dog, Why Eat a Pig? Go Vegan.” Birmingham is the second most dog-friendly city in the country, thanks to its high number of veterinarians, animal-friendly housing rentals and restaurants, and animal meetup groups—and PETA is challenging residents to extend that same compassion to animals who are killed for food.

The ads have gone up on five buses throughout the city.

“Pigs are just as loving, intelligent, and sensitive as the dogs and cats who share our homes,” says PETA President Ingrid Newkirk. “PETA’s bus ads call on people to extend the holiday spirit of giving to all animals by choosing delicious, cruelty-free vegan meals.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that in the industrialized meat industry, mother pigs are squeezed into narrow metal stalls barely larger than their bodies and kept almost constantly pregnant or nursing. Pigs’ tails are chopped off, their teeth are cut with pliers, and males are castrated—all without any painkillers. At slaughterhouses, they’re hung upside down and bled to death, often while still conscious.

For more information and free vegan holiday recipes, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind