World’s Largest Maternity Retailer Bans All Angora Wool Sales

Destination Maternity Pulls All Inventory Containing Rabbits' Fur After PETA Exposé Shows Shocking Cruelty to Animals on Chinese Angora Farms

For Immediate Release:
August 11, 2015

Shakira Croce 202-483-7382

Moorestown, N.J. – After learning from PETA about a groundbreaking exposé revealing that screaming rabbits are tied down and have their fur ripped from their bodies on angora farms, the world’s largest designer and retailer of maternity apparel, Destination Maternity, banned all angora wool, effective immediately.

The Moorestown-based company operates more than 2,000 retail stores under the names of Motherhood Maternity, A Pea in the Pod, and Destination Maternity, and its designs are sold at thousands of department stores, including many Macy’s, Sears, and Kohl’s locations.

“No compassionate shopper wants to support cruelty to rabbits,” says PETA Executive Vice President Tracy Reiman. “PETA applauds Destination Maternity’s decision to ban all angora—a smart business move and a kind one— and will continue to encourage other retailers to follow suit.”

As revealed by PETA—whose motto reads, in part, that “animals are not ours to wear”—some rabbits used for angora scream in pain as their fur is ripped out, while others are cut or sheared and invariably wounded by the sharp tools as they struggle desperately to escape. The angora farming industry also condemns these intelligent, social animals to years of isolation in small, filthy wire cages.

Other retailers that have ended angora sales after discussions with PETA include Ann Inc., Benetton Group, Forever 21, H&M, QVC, Inditex, French Connection, Calvin Klein, and Tommy Hilfiger, among many others.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind