PETA Celebrates Brave GentleMan's Grand Opening, New Collection, and the Start of Men's Fashion Week
For Immediate Release:
July 6, 2017
Sophia Charchuk 202-483-7382
New York – What: Just in time for New York Fashion Week: Men’s, Brave GentleMan, the world’s first all-vegan luxury menswear store, will celebrate its grand opening in Brooklyn on Monday. Founder and Creative Director Joshua Katcher will unveil his Spring/Summer 2018 collection, which includes stylish shoes and belts made of “future leather” and suits made of “future wool”—as sported by Benedict Cumberbatch on the cover of British GQ.
When: Monday, July 10, 6:30–9:30 p.m.
Where: Brave GentleMan, 367 Graham Ave. (between Skillman Avenue and Conselyea Street), Williamsburg, Brooklyn
At the event, Katcher will also debut one of his PETA videos in which he shows how his new materials improve on fashion composed of animal skin, from sustainability to wearability. His Spring/Summer 2018 collection will feature innovative looks using high-tech Italian microfiber, digital printed dyes, and organic cotton and linen.
“I think about the conditions that animals are in for the fashion industry—it just breaks my heart,” says Katcher in one of the videos, which incorporate footage from PETA eyewitness exposés of the fur, leather, and wool industries. “We live in a culture where masculinity [is often equated] with brutality … when, in fact, it takes great strength and great knowledge and great control to be gentle.”
PETA’s motto reads, in part, that “animals are not ours to wear.” For more information, please visit PETA.org.