Will Texas Capital Run ‘Dump Dairy’ Billboard Hailing Breastfeeding?

PETA Wants to Run Anti-Dairy Plea in High-Birth State Following U.S. Opposition to Global Breastfeeding Resolution

For Immediate Release:
July 10, 2018

Audrey Shircliff 202-483-7382

Austin, Texas – In response to the U.S.’s bullying opposition to a world breastfeeding resolution because of its own business interests with formula companies, PETA is moving to place its pro-breastfeeding billboard near grocery and drug stores in Texas—a state that has one of the highest birth rates in the U.S.—in support of nursing mothers who choose to nourish their babies with their own milk. Breastfeeding is critical for mothers here and in developing countries, where formula mixed with unclean water supplies can be dangerous for babies. The ad shows an image of Mary breastfeeding the baby Jesus alongside the words “If It Was Good Enough for Jesus … The Breast Is Best. Dump Dairy.

“A mother’s love is universal, but a mother’s milk belongs exclusively to her own babies,” says PETA President Ingrid Newkirk. “PETA’s billboard pays tribute to breastfeeding and urges parents to stay away from formulas made with the milk of mother cows pining for their babies, who were denied the nourishment meant for them.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that humans are the only animals who drink the milk of another species and consume it beyond infancy. In the dairy industry, cows are repeatedly and forcibly inseminated on what the industry itself has called a “rape rack.” Their beloved babies are taken away from them shortly after birth so that humans can make a pizza topping and drink the milk that was meant for the calves. Mother cows have been heard calling for their stolen babies for days after they’ve been separated. Male calves are often shipped off to be slaughtered for veal, and females face the same fate as their mothers: Their bodies are reduced to their ability to reproduce and be used as milk-producing machines for their entire lives.

PETA offers free vegan starter kits, which are full of delicious dairy-free recipes, on its website. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind