‘Wear Something Vegan’ Urges New PETA Ads Near Stamford Town Center

Bus Shelter Ads Encourage Shoppers to Steer Clear of Wool and Fur

For Immediate Release:
February 28, 2019

David Perle 202-483-7382

Stamford, Conn. – PETA has placed five ads on bus shelters operating near Forever 21 and Macy’s—which sell wool and fur, respectively—in the Stamford Town Center that show a group of sheep proclaiming, “We’re Individuals. We’re Not Sweaters,” and a mother and baby fox stating, “We’re Individuals. We’re Not Coats or Trim,” followed by the words “Wear Something Vegan.”

The ads will be up for four weeks at the following locations.

  • Fox ad: The intersection of Washington and Tresser boulevards
  • Sheep ad: The intersection of Washington Boulevard and Whitaker Place
  • Sheep ad: The intersection of Tresser Boulevard and Greyrock Place
  • Sheep ad: The Stamford Metro-North Train Station
  • Fox ad: 833 Summer St. at the intersection with North Street

“Sensitive living beings are confined, deprived, and violently killed, all for wool sweaters or a bit of fur trim, and Forever 21 and Macy’s are profiting from their suffering,” says PETA Campaign Manager Christina Sewell. “PETA’s ads encourage shoppers to leave garments that are the products of animal suffering on the rack and opt for chic and cozy vegan clothing instead.”

Two recent PETA video exposés recorded on sheep farms in Australia—the world’s top exporter of wool—show workers beating sheep in the face and cutting a fully conscious animal’s throat. A farm manager carved swaths of flesh from lambs’ hindquarters as the animals thrashed and cried. In the fur industry, most animals spend their lives confined to cramped, barren wire cages before they’re electrocuted, gassed, poisoned, or even skinned alive. Those who are trapped in the wild may suffer for days before trappers arrive to shoot, strangle, beat, or stomp them to death. Wearing animals’ skin is an act of speciesism, a form of discrimination and exploitation of “others.”

PETA’s motto reads, in part, that “animals are not ours to wear.” For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind