‘Wear Something Vegan’ Anti-Leather Ad Now Up Near Shops at Rivercenter

PETA Billboard Urges People to Steer Clear of Cruelly Obtained Cow Skins, Shop Vegan

For Immediate Release:
February 7, 2019

Audrey Shircliff 202-483-7382

San Antonio – As part of its campaign to inspire consumers to shop vegan, PETA has placed a giant billboard downtown near the Shops at Rivercenter showing three cows alongside the words “We’re Individuals. We’re Not Shoes or Belts. Wear Something Vegan.”

The ad is located at 1398 S. Laredo St. (at the intersection with S. Pecos La Trinidad) in San Antonio and will be up for four weeks.

“Just like us, cows are flesh and blood, feel pain and fear, and value their lives,” says PETA Manager of Clothing Campaigns Christina Sewell. “PETA’s billboard will encourage shoppers to steer clear of items that stripped animals of their lives and opt for chic and humane vegan clothing instead.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—notes that cows killed for leather endure castration, tail-docking, and dehorning without any pain relief. At slaughterhouses, their throats are slit and some are even skinned and dismembered while they’re still conscious. Tanneries use up to 130 different chemicals to prevent animal skins from decomposing in the buyers’ closets, and people who work in and live near tanneries suffer from exposure to these toxic chemicals.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind