‘Waiting for a Sign to Go Vegan?’ PETA’s Put Them All Over Town!

The Current Pandemic Came From a Meat Market, and the 1918 Pandemic Came From a Farm in U.S.—Christians Are Urged to Heed God's Message and Stop Eating His Creation

For Immediate Release:
September 29, 2020

Megan Wiltsie 202-483-7382

Sacramento, Calif. – A recent poll reveals that nearly two-thirds of American believers view COVID-19 as a message from God to change their behavior, prompting PETA’s Christian outreach arm, LAMBS (which stands for “Least Among My Brothers and Sisters” from Matthew 25:40) to put up a billboard and place ads on benches near churches across the city. The ads urge people to honor the Christian tenets of compassion and respect for all beings by leaving animals in peace and off the plate.

“Lambs and all the other gentle animals used for food feel pain and fear, value their lives, and don’t want to die for someone’s fleeting taste,” says PETA Vice President Daniel Paden. “LAMBS is serving up food for thought about our role as stewards of God’s creation—and about going vegan, something that we can do to help prevent the next pandemic and love our neighbors as ourselves.”

Animals are not mentioned in Genesis 1:29, which states that God provides “every seed-bearing plant” and “every tree whose fruit contains seed” as food for humans. Yet because people eat animals regardless, chickens’ throats are cut while they’re still conscious, piglets are castrated without painkillers, and mother cows are separated from their babies shortly after birth, all actions that cause immense suffering.

Each person who goes vegan saves the lives of nearly 200 animals a year and can help ward off the next pandemic, which health experts say is inevitable as long as humans continue to base their diet on the flesh of sick and stressed animals who are held in filthy, crowded sheds and markets. Swine flu, bird flu, SARS, and COVID-19 have all come from confining and killing animals for food, and slaughterhouses are COVID-19 hotbeds.

LAMBS—whose motto, in a twist on PETA’s, is “Animals are not ours. They’re God’s”—holds that being made in the image of God is a call to show compassion and mercy, not dominance and violence. For more information, please visit PETALambs.com.

The billboard is located at 3632 Broadway, just 450 feet from T & R Taste of Texas BBQ and within a 1-mile radius of 11 churches, including Bethel Church of God in Christ, Oak Park United Methodist Church, and the New Direction Christian Center. The bench ads are at the following locations:

  • 3969 14th, near the intersection with San Carlos Way and across the street from St. Paul Missionary Baptist Church
  • 3630 Broadway, near the intersection with Bret Harte Court and just steps away from Oak Park United Methodist Church and Bethel Church of God in Christ
  • 2790 Muir Way, near the intersection with Vallejo Way and next to Riverside United Methodist Church
  • 3377 Freeport Blvd., near the intersection with College Avenue and just feet away from The Door Christian Fellowship Church
  • 3425 Martin Luther King Jr. Blvd., near the intersection with Ninth Avenue and across the street from the Oak Park Community Center, just feet away from Friendship Baptist Church, .3 miles from Shiloh Baptist Church, and .4 miles from All Nations Church of God

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind