Victory! Luxury Home Goods Companies Ban Mohair Following PETA’s Outreach

For Immediate Release:
May 11, 2023

Moira Colley 202-483-7382

Norfolk, Va. – After learning from PETA that angora goats are left with bleeding wounds in the mohair industry, furniture retailers Room & Board, Lulu and Georgia, and Nathan Anthony have joined the herd of more than 150 other brands that have agreed to stop selling the cruelly obtained fiber. In thanks, PETA is sending the companies some delicious goat-shaped vegan chocolates.

“Customers can rest assured that no terrified goats were traumatized for these companies’ stylish home designs,” says PETA Executive Vice President Tracy Reiman. “PETA reminds kind shoppers to check labels carefully and keep any item with mohair in it out of their carts.”

A groundbreaking PETA Asia investigation revealed that workers in South Africa—the world’s top mohair producer—drag goats by their horns and legs, lift them by their tails (which can break their spines), and shear them quickly and carelessly, leaving them with gaping wounds. Thousands die from exposure after their natural insulation is stolen from them, and when goats are no longer profitable, workers often cut their throats and break their necks while they’re conscious.

Nathan Anthony, Lulu and Georgia, and Room & Board are among the numerous worldwide retailers—including Abercrombie & Fitch, Forever 21, Anthropologie, Express, Old Navy, Topshop,, and Zara—that agreed never to use mohair in their products following PETA Asia’s investigation.

PETA—whose motto reads, in part, that “animals are not ours to abuse in any way”—opposes speciesism, a human-supremacist worldview. For more information about PETA’s investigative newsgathering and reporting, please visit, listen to The PETA Podcast, or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind