Victoria Beckham Gets New ‘V’irkin Bag In PETA ‘Give Up The Birkins!’ Appeal

In the Wake of a Shocking Exposé of Hermès' Suppliers' Cruelty to Animals, PETA Hopes Chic, New Mock-Croc Handbag Will Inspire Kindness to Reptiles

For Immediate Release:
June 29, 2015

Contact:
Moira Colley 202-483-7382

New YorkVictoria Beckham is known for her love of exotic-skin Birkin bags—but PETA believes it can change that. This morning, the animal rights group—whose motto reads, in part, that “animals are not ours to wear”—sent Beckham a letter sharing the findings of its new eyewitness investigation of Hermès-supplying alligator and crocodile farms, where animals were packed into dark sheds or barren concrete pits. Instead of growing up with their protective mothers in family pods, alligator hatchlings were orphaned at birth and killed just one year later. Workers crudely hacked into the necks of some alligators and tried to scramble their brains with metal rods—and some of the animals were still conscious and flailing their legs minutes after workers cut into them.

To help Beckham make the cruelty-free switch, PETA also sent her a unique gift: a special-edition “V”irkin bag, the brand-new mock-croc handbag by award-winning Freedom of Animals—an H&M Conscious collection partner that’s been dubbed the “Céline of vegan fashion” for its high-end, minimalist vegan handbag designs.

“Every Birkin bag means that a beautiful, sensitive alligator or crocodile endured a miserable life and a gruesome death,” says PETA Executive Vice President Tracy Reiman. “PETA hopes the gorgeous ‘V’irkin bag will inspire Victoria Beckham to embrace vegan fashion and leave all exotic-animal skins out of her wardrobe and clothing line, as she’s already done with fur.”

For more information, please visit PETA.org.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind