Exclusive Collaboration Celebrates Eco-Friendly, Cruelty-Free Style
For Immediate Release:
March 28, 2017
Sophia Charchuk 202-483-7382
Los Angeles – Just in time for the spring shopping season, In the Soulshine—the T-shirt brand beloved by celebrities Tia Blanco, Evanna Lynch, and many others—has partnered with PETA for a limited-edition #VeganFashion crop top.
Lifestyle photos of the T-shirt are available here.
The new tee is made with 100 percent cotton jersey and sustainable vegan ink and features fun button art with messages like “Animals Are Not Clothing,” “There’s No Planet B,” and “Vegan Leather, Baby!” Shoppers can order it from the PETA Catalog or from In the Soulshine’s online store, which will donate a percentage of all sales toward PETA’s vital work to help animals used in the clothing industry.
“With In the Soulshine’s PETA tee, shoppers can take a stylish stand against cruelty,” says PETA Senior Fashion Campaigner Christina Sewell. “Today’s market is flooded with chic animal-friendly fabrics, from supple vegan leather to soft wool-free knits, so there’s never been a better time to revolutionize our wardrobes.”
“Vegan fashion is the future!” says In the Soulshine founder Tanya Camilleri. “Animal skins are loaded with toxic chemicals to keep them from decomposing and are responsible for the slaughter of millions of living beings every year. It’s clear we must find more sustainable, compassionate ways to get dressed, which is why I’m so proud to partner with PETA on our exclusive #VeganFashion crop top that’s sure to inspire animal-friendly choices by style-savvy women everywhere.”
PETA—whose motto reads, in part, that “animals are not ours to wear”—notes that, in addition to being stylish and eco-friendly, vegan fashion spares animals immense suffering, from cows who are branded, castrated, and skinned for leather to sheep who are kicked and beaten in wool-industry shearing sheds.
For more information, please visit PETA.org.