Update: ‘I’m Me, Not Meat’ Billboard Now Up Near Site of Truck Crash

PETA Memorial Honors Piglets Killed in Wreck, Encourages Everyone to Keep Animals off the Road by Going Vegan

For Immediate Release:
December 3, 2018

Brooke Rossi 202-483-7382

Butler Township, Ohio – In memory of the piglets who were injured or killed when the truck carrying them overturned in Butler Township on October 18, PETA has placed a billboard in Dayton showing a pig’s face next to the words “I’m ME, Not MEAT. See the Individual. Go Vegan.” The billboard, which will be in place for the next month, is located at 314 Salem Ave.—8 miles south of the crash site and less than 500 feet from a Rally’s restaurant.

“If this message of compassion inspires just one driver to go vegan, the piglets who were killed in this wreck won’t have died in vain,” says PETA Executive Vice President Tracy Reiman. “PETA’s billboard pays tribute to these sensitive animals and encourages motorists to help prevent tragedies like this by keeping all animals off their plates.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that in today’s meat industry, mother pigs are squeezed into narrow metal stalls barely larger than their bodies and kept almost constantly pregnant or nursing. Pigs’ tails are chopped off, their teeth are cut with pliers, and males are castrated—all without any painkillers. At the slaughterhouse, they’re hung upside down and bled to death, often while still conscious.

In 2018 alone, PETA has made note of over 80 crashes involving transport trucks carrying animals in the U.S.—and those are just the reported accidents.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind