Update From PETA: CEO’s ‘Apology’ Is Too Little, Too Late

For Immediate Release:
September 12, 2020

Megan Wiltsie 202-483-7382

Los Angeles – Below, please find a statement from PETA Senior Vice President Daphna Nachminovitch in response to reports that Los Angeles CEO Jeffrey Previte has “apologized” after being caught on camera beating his dog for urinating on the rug and has reportedly found her a new home:

A dog only urinates indoors out of fear, neglect, or an infection—regardless, it’s just as abominable to beat animals for losing control of their bladders as it is children. Jeffrey Previte is a violent man who kills animals for fun and mocked a deer he shot, calling the animal “Bambi,” so it’s hard to imagine that he’s truly remorseful, except perhaps about any possible loss of business. His “apology”—which a traumatized Bici has no way of understanding—is too little, too late, and PETA is calling on him to hand her over to authorities now. Previte should be prosecuted to the fullest extent of the law and prohibited from ever owning an animal again.

PETA—whose motto reads, in part, that “animals are not ours to abuse in any way”—opposes speciesism, which is a human-supremacist worldview. More information about the dangers posed by people who are cruel to animals is available here.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind