Update: Blood-Spattered Bird Flu Billboard Brings ‘Go Vegan’ Message to Madison

For Immediate Release:
June 9, 2015

Shakira Croce 202-483-7382

Madison, Wis. – In May, the Midwest’s mounting H5N2 bird flu death toll prompted PETA to begin negotiating with outdoor advertisers to place a billboard in Madison that shows a chicken hanging by the feet in front of a blood-spattered wall, with the caption “Bird Flu. The Writing Is on the Wall. Go Vegan.”

PETA’s billboard just went up on Highway 14 at McCoy Road. A photo is available here.

More information about the billboard, which will be up through June 28, is available in PETA’s original news release (available here).

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind