Turkey’s Desperate Plea to Kind Kids: ‘I’m ME, Not MEAT’

New PETA Billboard Will Encourage Youngsters in Nation's Top Turkey-Producing State to Talk to Their Parents About Not Eating Animals

For Immediate Release:
November 6, 2017

Brooke Rossi 202-483-7382

Rochester, Minn. – Ahead of Thanksgiving on November 23—and because Minnesota is the nation’s top turkey-producing state—PETA has placed a new billboard this week near several local elementary schools and the Minnesota Children’s Museum. The ad shows a turkey’s face alongside the words “I’m ME, Not MEAT. Kids: Ask Your Parents About Going Vegan.” The goal? To spark a family dialog about going vegan by letting children know that animals are individuals who shouldn’t be carved up and eaten on Thanksgiving or any other day of the year.

The billboard is located at 1203  Seventh St. N.W., not far from John Marshall High School,  the Minnesota Children’s Museum, and Washington, Folwell, and Sunset Terrace elementary schools.

“Children have a natural empathy for animals, so they’d be horrified to learn that gentle turkeys are babies themselves when they’re strung upside down and slaughtered,” says PETA Executive Vice President Tracy Reiman. “This Thanksgiving, PETA is calling on children and their parents to keep cruelty off the table.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that more than 45 million turkeys are killed in the U.S. every year for Thanksgiving. In nature, turkeys are protective and loving parents as well as spirited explorers who can climb trees and run as fast as 25 mph. Turkeys in the wild can live up to 10 years, but those raised for food are normally slaughtered when they’re between 12 and 26 weeks old. The young birds are hung by their feet from metal shackles and dragged through an electrified bath that can cause them to have full-body tremors. They’re often still conscious when their throats are slit and they’re dumped into a bath of scalding-hot water to remove their feathers.

PETA offers a free vegan starter kit (available here) full of recipes, tips, and more. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind