Trapped ‘Coyote’ to Protest New Canada Goose Factory

PETA Supporters Will Decry Brand's Fur-and-Feather Jackets

For Immediate Release:
May 13, 2019

Brooke Rossi 202-483-7382

Montréal – A “coyote” in a trap will lead dozens of PETA supporters in a lively protest against the new Canada Goose factory on Tuesday. The protesters will brandish a real trap used to crush wild coyotes’ legs—along with realistic “bloody” geese and coyote props—in a call for the brand to stop using feathers and fur in its designs.

When:    Tuesday, May 14, 2:30 p.m.

Where:    Canada Goose factory, 333 Rue Chabanel O., Montréal

“Coyotes are caught in steel traps and geese’s throats are slit so that Canada Goose can turn a profit,” says PETA Executive Vice President Tracy Reiman. “This factory is an ugly stain on a beautiful city, and PETA is calling on all kind people in Montréal and beyond to refuse to support this cruel company.”

PETA has released a video exposé revealing that workers at a Canada Goose down supplier rounded up terrified geese who piled on top of one another in an attempt to escape, causing suffocation and death. Coyotes used for the company’s fur trim can suffer in traps for days before they’re shot or bludgeoned to death. Trapped coyote mothers desperate to get back to their starving pups have even attempted to chew off their own legs to escape.

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview. For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind