Transgender Models to Unveil Sexy New PETA Ad at New York Fashion Week

Loiza Lamers and Benjamin Melzer Will Bare All in Bold Anti-Fur Campaign

For Immediate Release:
September 12, 2017

Megan Wiltsie 202-483-7382

New YorkWhat:    Holland’s Next Top Model winner Loiza Lamers and Men’s Health Germany cover model Benjamin Melzer will unveil their fearless—and furless—new PETA ad on Wednesday at New York Fashion Week outside busy Skylight Clarkson Square. The ad, which is the latest edition of PETA’s iconic “I’d Rather Go Naked Than Wear Fur” campaign, proclaims, “Transform Your Wardrobe: Don’t Wear Fur!” An exclusive behind-the-scenes video of the shoot is available here.

When:    Wednesday, September 13, 1 p.m.

Where:    Skylight Clarkson Square, 550 Washington St. (at the intersection of Washington and W. Houston streets), New York City

“Loiza Lamers and Benjamin Melzer have bared their skin for PETA so that animals can keep theirs,” says PETA Senior Vice President Dan Mathews. “This gorgeous ad will turn heads and inspire the fashion savvy to cut the cruelty and go fur-free.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—notes that every year, millions of animals are confined to cramped, filthy cages before being drowned, beaten to death, strangled, electrocuted, or even skinned alive in order to produce fur coats, collars, and cuffs. That’s part of why a growing number of top designers and retailers are all fur-free.

Lamers and Melzer join a long list of celebrities—including Pamela Anderson, P!nk, Tom Hardy, and Paul McCartney—who’ve teamed up with PETA to promote kindness to animals.

For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind