‘Too Hot for Spot and Tot’: PETA Launches Riverside Ad Blitz

For Immediate Release:
July 6, 2021

Tapi Mbundure 202-483-7382

Riverside, Calif. – Riverside ranks  fourth among the country’s top 10 hottest cities, and temperatures have been holding steady in the 90s, so PETA has just launched an ad campaign at local gas stations, warning drivers that leaving dogs and children in hot cars can quickly turn lethal.

“In the time it takes to run a quick errand, a parked car can reach an internal temperature in the triple digits,” says PETA President Ingrid Newkirk. “PETA is reminding everyone that the safest place for our most vulnerable family members is indoors, where it’s cool.”

Already this summer, seven dogs and seven children have died inside hot cars. In the last year, at least 49 animals died from heat-related causes and another 102 animals were rescued just in time—and since these numbers include only incidents reported in the media, the actual figures are surely far higher.

Anyone who sees a dog or a child in a parked car should take immediate action: Write down the vehicle’s color, make, model, and license plate number and rush to have the store page the owner. If they can’t be found, call 911—and if authorities are unresponsive, do what it takes to save a life. PETA offers an emergency window-breaking hammer for intervening in life or-death situations.

The ads will run until July 11 at the following locations:

  • Weis Fuel, 9407 Magnolia Ave.
  • Jurupa Dairy and Gas, 9775 Jurupa Rd.
  • Western Gasoline, 5310 La Sierra Ave.

PETA—whose motto reads, in part, that “animals are not ours to abuse in any way”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind