Case Alleges That City's Ad Agency Unlawfully Removed Bus Shelter Ads Blasting Canada Goose Jackets
For Immediate Release:
October 14, 2019
Nicole Meyer 202-483-7382
Toronto – PETA’s case against the city of Toronto and Astral Media Outdoor L.P. will be heard on Tuesday. PETA alleges that the city violated PETA’s rights by removing its ads—which called for a boycott of Canada Goose and pointed out that sensitive geese and coyotes are killed for the feathers and fur used in the company’s jackets—within a day of posting them, citing “numerous complaints.” But as PETA will reveal in court, Astral received only one complaint—from the ad agency that represents Canada Goose, which implied to Astral that if it wanted to continue to maintain its strong working relationship with Canada Goose, the ads must come down.
When: Tuesday, October 15 (hearing at 10 a.m.; media event at approximately 3:30 p.m.)
Where: Osgoode Hall, 130 Queen St. W., Toronto (hearing in Courtroom 3; media event on the cobblestone driveway close to the south lawn)
The hearing is open to members of the media (recording devices are prohibited), and a media event outside Osgoode Hall will immediately follow. (Only handheld audio and video equipment will be permitted.)
“PETA had every right to call the public’s attention to the coyotes who are caught in painful steel traps and the birds who die violently so that their fur and feathers can be used for Canada Goose jackets,” says PETA President Ingrid Newkirk. “We look forward to holding Astral Media and the city of Toronto accountable for violating our rights and to seeing our lifesaving ads reposted.”
PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit PETA.org.