Tia Mowry Unveils Sexy New PETA Campaign in Los Angeles

Actor Wears Nothing but Veggies in New Vegan Ad

For Immediate Release:
June 10, 2013

Wendy Wegner 202-483-7382

Los Angeles — Wearing nothing but an apron made of fresh lettuce leaves, Tia Mowry shows how fun—and sexy—vegan cooking can be in a sassy new ad campaign for PETA that reads, “Let Veganism Grow on You.” And to kick off the new campaign, the Tia & Tamera star and her family hit PETA’s Bob Barker Building on Monday to unveil the ad in person. The new ad (available here), was shot by top celebrity photographer Robert Sebree, with the costume made by Mia Gyzander. Photos from Monday’s kid-friendly event—which featured healthy, fresh vegan sandwiches and salads provided by Los Angeles’ Veggie Grill—are available here, and video footage is available here.

“I wanted to become a voice for my community. … I wanted to educate my culture about the benefits of becoming vegan,” Mowry explained in an exclusive PETA interview. “The more you learn about the benefits of being vegan, the more you become alive and the more you become aware of why it’s a really great decision. Not only am I helping myself, I’m helping the animals out there, I’m helping the environment—going vegan, I feel great.”

Going vegan is a great way to reduce the risk of heart disease, cancer, strokes, diabetes, and obesity, and it saves animals from extreme suffering on factory farms, in slaughterhouses, and on the decks of fishing boats. Vegan meals are also “green,” as raising animals for food is responsible for an enormous amount of water pollution, land degradation, and greenhouse-gas emissions.

Mowry, known for her long-running series Sister, Sister and The Game, will appear in the upcoming Nick at Nite comedy series Instant Mom. She joins a long list of celebrities—including Mayim Bialik, Lisa Edelstein, Angela Simmons, Alicia Silverstone, and Joaquin Phoenix—who have teamed up with PETA to promote healthy and humane meat-free meals.

Broadcast-quality video footage of Mowry’s interview can be downloaded here. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind