‘Thou Shalt Not Kill’ Billboard Rises Over Chattanooga Just in Time for Easter

Jesus People for Animals Wants Christians to Keep Ham off the Table

For Immediate Release:
April 2, 2015

David Perle 202-483-7382

Chattanooga, Tenn. – It’s a message from God: Drivers in Chattanooga—which was recently named the second-most Bible-minded city in the U.S.—are about to receive a reminder of the Sixth Commandment just in time for Easter, courtesy of Jesus People for Animals, PETA’s Christian outreach division. The group has placed a billboard showing a bloody meat cleaver emblazoned with the words “Thou Shalt Not Kill” followed by the admonition “Love Animals—Don’t Eat Them.”

Jesus People for Animals’ billboard is located on Highway 58 near Wilcox Boulevard. (Photos are available here.)

“Easter is a time to celebrate Jesus’ victory over death, so it’s the perfect time for Christians to choose life over death by simply keeping animals off their plates—on Easter Sunday and every day,” says Jesus People for Animals Director Sarah Withrow King. “Recipes for delicious, centerpiece-worthy vegan dishes are available on the Web at JesusPeopleForAnimals.com, and Easter is a great time to serve them up.”

Inquisitive and pleasant-natured, pigs can be loyal, playful, and protective companions—but on farms, sows are often squeezed into narrow metal stalls barely larger than their own bodies and kept almost constantly pregnant or nursing. Pigs’ tails are chopped off, their teeth are clipped with pliers, and males are castrated—often without any painkillers. At slaughterhouses, their throats are slit and they’re hung upside down to bleed to death, often while they’re still conscious.

Choosing vegan meals benefits human health and the environment, too. According to the Academy of Nutrition and Dietetics, vegetarians are less prone to developing heart disease, diabetes, obesity, and cancer than meat-eaters are. In addition, raising animals for food is a leading cause of water consumption and pollution, land degradation, and greenhouse-gas emissions.

For more information, please visit JesusPeopleForAnimals.com.


For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind