The ‘Best New Vegan Food Item’ of 2015 Is Made in Vancouver

Daiya's Deluxe Alfredo Style Cheezy Mac Wins Top Honours in peta2's 10th Annual Libby Awards

For Immediate Release:
December 17, 2015

David Perle 202-483-7382

Vancouver – Every year, peta2, PETA’s youth division, recognizes the best, brightest, and most animal-friendly companies, celebrities, and activists—and it doesn’t get much better or brighter than Daiya. The Vancouver-based company is taking home the title of Best New Vegan Food Item in the 10th Annual Libby Awards (“Libby” is short for “liberation”—as in animal liberation) for its Deluxe Alfredo Style Cheezy Mac, a boxed vegan macaroni and “cheese” meal that’s complete with gluten-free pasta and decadently creamy (not powdered) “cheese” sauce.

“Daiya’s deluxe Cheezy Mac makes it easier than ever for teens to enjoy a classic after-school treat without harming any animals,” says PETA Senior Director of Youth Outreach and Campaigns Marta Holmberg. “As the competitive field for peta2’s awards demonstrates, companies across North America are working hard to feed the market’s growing hunger for delicious vegan food.”

In addition to Daiya’s win for Best New Vegan Food Item, its Key Lime Cheezecake narrowly missed nabbing the title of Best Vegan Dessert, making Daiya one of only a handful of companies to receive multiple nominations this year.

The 10th Annual Libby Awards recognize winners in 21 categories, including Most Animal-Friendly Band, Best Vegan Meat, and Best Vegan “Dude” Product. Visitors to cast votes to help peta2 decide whom it would choose as Libby Award winners. peta2—whose motto reads, “Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any other way”—based its selections on several factors, including vote count. See the full contest details here.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind