TCBY Takes Home peta2 Award

Fast-Growing Demand for Vegan Foods Prompts Delicious Variety of New Products

For Immediate Release:
December 17, 2014

David Perle 202-483-7382

Broomfield, Colo. – Frozen-yogurt retailer TCBY is dishing up some of the best vegan desserts around, thanks to the newly expanded line of dairy-free soft-serve—a move that has now landed the Broomfield-based chain an award from peta2, PETA’s youth division, in the ninth annual Libby Awards. “Libby” is for “liberation”—as in animal liberation—and TCBY is taking home the Libby for Best Vegan-Friendly Chain.

This year’s winners were chosen with help from visitors to who cast votes to help peta2 decide whom it would choose as Libby Award winners. They also entered for a chance to win a giant Libby prize pack filled with goodies from last year’s winners, including a cookbook, personal-care products, and vegan treats.

“TCBY’s vegan soft-serve makes it easier than ever for young people to enjoy dessert that’s as delicious as it is kind to animals,” says PETA Director of Youth Outreach and Campaigns Marta Holmberg. “All of peta2’s winners and nominees deserve a round of applause because they’re inspiring young people across the country to get active for animals at the mall, at the grocery store, and at home.”

Other Libby Award categories include Best Use of Internet Stardom for Animals, Best Vegan Cosmetics Product, and Best New Vegan Food Item. Winners were chosen by peta2—whose motto reads, “Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any other way”—based on several factors, including vote count. See the full contest details here.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind