Surprise! PETA’s Tofu Billboard Placed in Meaty Eatery’s Parking Lot

New Ads for World Vegan Month Celebrate the World's Most Versatile and Pandemic-Preventing Food

For Immediate Release:
November 16, 2020

Nicole Meyer 202-483-7382

Milwaukee – Because the number of local COVID-19 cases are rising and November marks World Vegan Month, PETA has placed new billboards—including one smack dab in the middle of the parking lot of meat-heavy Nino’s Express—encouraging people to recognize the importance of vegan foods, like versatile tofu. You can make almost anything out of it, from burgers to “cheesecake,” and you might just save the world at the same time.

“While animal-borne diseases thrive in filthy factory farms and slaughterhouses, tofu never caused a pandemic,” says PETA President Ingrid Newkirk. “PETA stands ready to help people make the switch to delicious and versatile vegan foods with its free recipes, tips, mentors, and more.”

Not only is tofu cheaper than meat, it is also packed with protein, contains zero cholesterol, and can lower one’s risk of suffering from heart disease, diabetes, cancer, and numerous other life-threatening health issues. COVID-19 is believed to have originated in a live-animal market in China, where live and dead animals are sold for food. Previous influenza viruses have originated in pigs and chickens—but never in vegan foods like tofu.

PETA offers a variety of delicious tofu-based recipes on its website, such as General Tso’s Tofu and Buffalo Tofu-Scramble Breakfast Tacos.

The ads are located at 3060 N. Doctor M.L.K. Jr. Dr. (in the Nino’s Express parking lot), 6733 W. Oklahoma Ave. (half a mile from ALDI, which has a wide variety of signature-brand vegan foods), and 4131 W. Capitol Dr. (near Capitol Foods, which advertises “Meat Deals” on its storefront).

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind