Super Bowl XLIX’s Ads: A Win for Animals

For Immediate Release:
February 1, 2015

David Perle 202-483-7382

"Computer-generated imagery ruled the Super Bowl this year, with companies like Mercedes-Benz portraying breathtaking animal characters with modern technology—and with no abused baby chimpanzees in sight," says PETA Executive Vice President Tracy Reiman. "With the halftime show's gorgeous mechanical lion and adorable costumed dancing sharks, seemingly no animals were hurt or traumatized in order to train them for commercials, so PETA can safely say that Super Bowl XLIX was a bigger win for animals than any year before." More information about animals used in advertising is available at

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind