Sundance Holdings Group Bans Angora Wool

Local Retailer Drops Items Made With Rabbits' Fur Following Talks With PETA

For Immediate Release:
October 5, 2015

Sophia Charchuk 202-483-7382

Salt Lake City – Retailer Sundance Holdings Group ended the sale of angora-wool items online and in its catalog after learning from PETA that rabbits on angora farms suffer immensely when their fur is torn from their skin while they’re still alive. The company—owned by star Robert Redford—has since removed all angora from its broad selection of chic cardigans and sweaters online.

“Sundance Holdings Group’s kind decision underlines that cruelty to rabbits is never in fashion,” says PETA Executive Vice President Tracy Reiman. “As consumers seek out tasteful, angora-free options, PETA encourages retailers to follow in the footsteps of Sundance and other companies already meeting this demand.”

As revealed by PETA—whose motto reads, in part, that “animals are not ours to wear”—many rabbits used for angora scream in pain as their fur is ripped out, while others are cut or sheared and invariably wounded by the sharp tools as they struggle desperately to escape. The angora-wool industry also condemns these intelligent, social animals to years of isolation in small, filthy wire cages.

Sundance Holdings Group joins more than 110 other companies that have ended angora sales after discussions with PETA, including Ann Inc., Anthropologie, Benetton Group, Jones New York, Lands’ End, QVC, Inditex, French Connection, Calvin Klein, and Tommy Hilfiger.

For more information, please visit

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind