For Immediate Release:
December 8, 2014
Sophia Charchuk 202-483-7382
Washington – Next week, PETA will take wool-free awareness straight to the masses with a new scavenger hunt designed for D.C. residents. The group is hiding sheep-shaped stress balls that cheerily encourage a wool-free winter throughout the city. They’re redeemable at PETA’s D.C. office for a special holiday gift. People who get their hands on a hidden “sheep” can return the find by appointment or between 9:30 a.m. and 5 p.m. Monday through Friday.
What: PETA’s wool-free winter sheep-shaped stress ball scavenger hunt
Where: Hidden in various locations (redeem at PETA’s Nanci Alexander Center for Animal Rights, 1536 16th St. N.W., Washington)
When: Monday, December 15, through Friday, December 19
PETA—whose motto reads, in part, that “animals are not ours to wear”—kicked off its wool-free winter campaign with an international exposé of the wool industry in the U.S. and Australia (the source of 90 percent of the world’s merino wool). The video reveals that workers violently punched scared sheep in the face, stomped and stood on the animals’ heads and necks, and beat and jabbed them in the face with electric clippers and a hammer. Some sheep even died from the abuse, including one whose neck was twisted until the animal died. Fortunately, wool-free scarves, sweaters, and more are widely available from a variety of retailers, including H&M, Forever 21, and Express.