‘Skinned’ PETA Members to Protest Meat at Schwartz’s in Run-Up to Halloween

Protesters Will Gather Outside Montréal Deli With Message That All Meat Is Made From Flesh

For Immediate Release:
October 29, 2014

Sophia Charchuk 202-483-7382

Montreal – Nearly naked, with their bodies painted to resemble the gore of muscle and blood, three “skinned” PETA supporters will gather outside Schwartz’s—Montréal’s most famous meat institution—on Thursday with signs that proclaim, “Flesh Is Flesh: Go Vegan.” PETA—whose motto reads, in part, that “animals are not ours to eat”—hopes to remind passersby that pigs, chickens, turkeys, and cows are made of flesh, blood, and bone, just as humans are. We have the same bodily organs, the same five senses, and the same range of emotions. And of course, we all feel fear and pain, and none of us wants to die violently.

When:   Thursday, October 30, noon

Where:  Schwartz’s delicatessen, 3895 Boulevard Saint-Laurent, Montréal

The Walking Dead has nothing on the bloody gore of slaughterhouses and factory farms,” says PETA Director of Campaigns Sarah King. “Underneath our skin, we’re all the same—and PETA is urging everyone to go vegan, for animals’ sake and for the sake of their own health.”

Billions of animals on factory farms every year are confined to filthy, cramped cages, stalls, and sheds; have their beaks, tails, and genitals cut off without receiving any painkillers whatsoever; and are shipped off to slaughterhouses, where many are dismembered while they’re still alive. By going flesh-free, vegans spare animals suffering and reduce their own risk of developing heart disease, cancer, obesity, and diabetes.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind