Sexy Super Bowl Spot From PETA Leaves CBS Executives Speechless

Provocative 'Last Longer' Ad Touts Vegan Men's Bedroom Prowess

For Immediate Release:
January 25, 2016

Moira Colley, 202-483-7382

San Francisco – Are vegan men better in bed? That’s the claim in “Last Longer,” PETA’s sexy ad submission for Super Bowl 50. The spot highlights a “deflategate” occurring in bedrooms across the country: More than half of men between the ages of 40 and 70 have difficulty going the distance in the bedroom, and many probably nod off from having too much fat in their diets. PETA’s video, which is currently only available online, cheekily demonstrates that going vegan can help men boost their sexual performance, since the cholesterol in meat, eggs, and dairy products slows the flow of blood to all the body’s organs—not just the heart.

“Super Bowl 50 audiences will be missing out on comedy, sex appeal, and the lifesaving message that vegan meals can help clear clogged-up carnivores and get their blood pumping again,” says PETA Senior Vice President Lisa Lange. “PETA’s edgy but crowd-pleasing TV spot shows that vegans may have a banana in their pajama pocket, just to snack on later, but they’re also really pleased to see you.”

Low-fat vegan meals combat all the physical causes behind the vast majority of cases of impotence: high cholesterol, obesity, diabetes, prostate cancer or inflammation, and hormonal imbalances. A new study published in The American Journal of Clinical Nutrition also suggests that men who couple regular exercise with a diet rich in flavonoids, found in fruits like strawberries, blueberries, and apples, may reduce their risk of developing erectile dysfunction by over 20 percent. And, of course, each person who goes vegan saves more than 100 animals a year from daily suffering and a terrifying death in today’s industrialized meat, egg, and dairy industries. For all these reasons, more A-listers than ever—including Casey Affleck, Woody Harrelson, Liam Hemsworth, Jared Leto, and RZA—are going vegan.

PETA—whose motto reads, in part, that “animals are not ours to eat”—last submitted a Super Bowl ad spot in 2009, “Veggie Love,” but it was deemed too racy and rejected by NBC executives.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind