Café Tacvba Frontman Leads the ‘Revolución Vegetariana’

For Immediate Release:
September 2, 2013

Moira Colley 202-483-7382

Los Angeles – It’s been a busy week for Rubén Albarrán, the lead singer for legendary Mexican rock band Café Tacvba: The group just kicked off its U.S. tour on August 29, and Albarrán is also the star of a brand-new PETA Latino billboard that just went up on Sunset Boulevard in Los Angeles. And on Tuesday, he’ll appear in person at PETA’s Bob Barker Building to unveil the new ad, which shows him clutching a can of spray paint next to the words “Revolución Vegetariana.”

When:   Tuesday, September 3, 12 noon

Where:  PETA’s Bob Barker Building, 2154 W. Sunset Blvd. (near the intersection with N. Alvarado Street), Los Angeles

In an exclusive interview with PETA Latino, Albarrán explains what first inspired him to go vegetarian 25 years ago: “My impulse came from a documentary about rastros, which is what they call slaughterhouses in Mexico,” he says. “And in this documentary, you could see the cruelty that the animals suffered and the way in which they kill them and how they leave them to bleed out. And from that moment on, I decided to stop eating them. Animals are our brothers, and we can’t keep using them and causing them pain.”

In addition to the massive animal suffering caused by the meat industry, animal products have been linked to some of the Latino community’s biggest killers: heart disease, strokes, diabetes, and cancer. Albarrán joins a long list of celebrities—including Rodrigo y Gabriela, Joaquin Phoenix, Joan Jett, Geezer Butler, Marco Antonio Regil, and Constance Marie—who have teamed up with PETA and PETA Latino to promote healthy and humane meat-free meals.

For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind