Artists' Commitment to Helping Animals Is Music to Young People's Ears
For Immediate Release:
November 24, 2014
David Perle 202-483-7382
Los Angeles – With more animal-friendly celebrities on the scene than ever, peta2, PETA’s youth division, has nominated a throng of indie and alternative musicians for its ninth annual Libby Awards, with categories such as Most Animal-Friendly Band, Hero of the Year to Animals, and Best Voice for Animals. The Libby Awards (“Libby” for “liberation,” as in animal liberation) includes a record 26 categories this year. Visitors to peta2.com can cast their votes to help peta2 decide the Libby Award winners and enter for a chance to win a giant Libby prize pack filled with goodies from last year’s winners, including a cookbook, grooming products, and vegan treats.
This year’s music nominees include Bethany Cosentino, singer for the indie band Best Coast, who is nominated for Hero of the Year to Animals, thanks in part to her peta2 pro-adoption campaign co-starring indie rock’s most famous cat, Snacks. R&B singer Jhené Aiko, who recently starred in an “Adopt—Don’t Shop” ad, will go head to head with Steve Aoki for the title of Best Voice for Animals. And longtime peta2 supporters Rise Against, whose lead singer spoke out against SeaWorld just last week, are up for Most Animal-Friendly Band.
“Today’s young people are socially conscious and engaged, which makes it vitally important for them to see their favorite brands and celebrities showing their support for animals,” says PETA Director of Youth Outreach and Campaigns Marta Holmberg. “All of peta2’s nominees are winners because they’re taking a stand for their beliefs and inspiring kids to do the same.”
Voting ends on December 12 at 12 p.m. EST. Libby Award winners will be chosen by peta2—whose motto reads, “Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any other way”—based on several factors, including vote count, and will be announced on December 16. See the full contest details here.