Rescued Elderly Bear Beats the Odds With Stunning Transformation

For Immediate Release:
March 7, 2016

David Perle 202-483-7382

For more than 30 years, Fifi suffered in captivity: First, she was forced to perform circus-style tricks, and then she spent more than 20 years stuck in a small, rusted cage, only able to pace back and forth. But this new video shows the stunning transformation that Fifi underwent in just five months after being rescued by PETA, whose motto reads, in part, that “animals are not ours to use for entertainment.” Fifi was transported on a 24-hour ride to the spacious Wild Animal Sanctuary in Colorado, and even though she’s quite elderly for a bear, she went from underweight and arthritic to big, beautiful, and strong.

Fifi 1Fifi 2

More details about Fifi’s rescue are on PETA’s blog.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind