Reality of Wool Industry Deemed Too Graphic for Madison

For Immediate Release:
February 23, 2015

Sophia Charchuk 202-483-7382

Madison, Wis. – As freezing weather continues to grip the Midwest, PETA had hoped to run an eye-catching billboard proclaiming, “Wool’s Hidden Ingredient: Cruelty,” in Madison. But one advertising company responded that PETA’s ad could be placed only if the blood were removed from the image—a caveat that PETA, whose motto reads, in part, that “animals are not ours to wear,” could not accept as it would have gutted the impact of the ad.

“PETA’s recent international exposé showed real blood, as gentle sheep were punched in the face, stomped on, jabbed with electric clippers, and even killed by impatient workers,” says PETA Executive Vice President Tracy Reiman. “PETA asks anyone disturbed by this billboard to stay warm with cruelty-free fabrics this season.”

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind