Singer Co-Stars With Adopted Canine Pal, Backpack, in peta2 'Adopt, Don't Shop' Campaign
For Immediate Release:
January 13, 2015
Alexis Sadoti 202-483-7382
Los Angeles – Jordan Witzigreuter—also known as “The Ready Set”—has a unique companion on tour and even during sound check: his adopted dog, Backpack. Backpack was the natural choice to co-star alongside Witzigreuter in his new campaign for peta2, PETA’s youth division, which proclaims, “Adoption Is Love. Save a Homeless Dog or Cat—Adopt, Don’t Shop.” The ad, available here, was shot by top celebrity photographers from JSquared Photography.
“Growing up, I always adopted pets,” Witzigreuter explained in an exclusive interview with peta2—that’s how Backpack joined his family, and the two have been inseparable ever since. “I feel like he’s very much a people pleaser,” says Witzigreuter. “He’s really nice. He’s just friendly. … If you’re going to get a cat or a dog, make sure you get them from a shelter, and go pick a new best friend that way.”
Six to 8 million dogs and cats enter animal shelters every year in the U.S., and half of them have to be euthanized because there simply aren’t enough good homes. Buying an animal from a pet store or breeder robs a homeless animal of his or her chance at finding a loving home.
The Ready Set is part of a long list of musicians and other celebrities—including Best Coast, Asking Alexandria, Fall Out Boy, and many more—who’ve teamed up with peta2 to promote the group’s motto, which reads, in part, that “animals are not ours to abuse in any way.”