Rabbits’ Screams Headed to Fur-Peddler BCBG Max Azria

At Peak of Holiday Shopping Season, PETA Will Blast San Francisco Store With Sounds and Sights of Fur and Angora Wool Farms

For Immediate Release:
December 18, 2014

Sophia Charchuk 202-483-7382

San Francisco, Calif. – Have you ever heard a rabbit screaming in pain? Holiday shoppers in San Francisco will get the chance to on Friday, when PETA members gather outside BCBG Max Azria’s store and display a graphic exposé from PETA Asia’s recent investigation revealing how animals suffer and die for fur and angora wool—two items sold by the retailer, despite a wide public outcry against their cruel production.

When:   Friday, December 19, 12 p.m.

Where:  BCBG Max Azria, 331 Powell St. (at the intersection with Geary Street), San Francisco

“If BCBG Max Azria won’t listen to the consumers who refuse to buy fur and angora wool, maybe it will listen to the cries of rabbits caught screaming on PETA’s video,” says PETA Executive Vice President Tracy Reiman. “Only a total Grinch would try to profit from the fur that is ripped out of and peeled off conscious animals’ bodies, and we’re calling on the company to drop these vile products for good.”

As PETA—whose motto reads, in part, that “animals are not ours to wear”—reveals in the video, workers on angora rabbit farms tie rabbits down and rip the fur out of their skin, leaving behind bloody wounds, while the animals scream in pain. Raccoon dogs on fur farms are slammed to the ground and beaten before their skin is peeled off. One animal in the video even lifts his head and blinks after his skin has been removed. Calvin Klein, Tommy Hilfiger, Inditex, Limited Brands, H&M, Gap Inc., and Victoria’s Secret have all completely banned both fur and angora wool.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind