Push to End Canada Goose’s Sale of Fur-And-Feather Jackets to Reach CEO’s Home

PETA Supporters Will Shame Dani Reiss for Running a Company That Profits From Cruelty to Geese and Coyotes

For Immediate Release:
March 1, 2019

Brooke Rossi 202-483-7382

Toronto – On Saturday, PETA supporters will descend on the home of Canada Goose CEO Dani Reiss for a spirited protest against his company’s cruelly obtained fur-and-feather jackets. Protesters will brandish posters of dead geese and coyotes alongside the words “Here Is the Rest of Your Canada Goose Jacket.”

When:    Saturday, March 2, 12 noon

Where:    At the intersection of Mount Pleasant Road and Snowdon Avenue, North York, Ontario

“How Mr. Reiss sleeps at night knowing that coyotes are caught in steel traps and that geese are crushed and suffocated for his company’s coats is beyond comprehension,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on Canada Goose to stop selling jackets that contain fur and down immediately.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—has revealed that workers at a Canada Goose down supplier roughly rounded up terrified geese, who piled on top of one another in an attempt to escape, and crammed them into cages so small that they couldn’t sit up fully or extend their wings. They were then subjected to a journey to the slaughterhouse that lasted more than five hours. Coyotes used for the coats’ trim can suffer in traps for days before they’re shot or bludgeoned to death. Wearing fur and down is an act of speciesism, a form of discrimination and exploitation of “others.”

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind