Provocative ‘I’m ME, Not MEAT’ Chicken Ad Challenges Church’s Chicken

PETA Says That the Best Sandwich Is a Vegan One That No Bird Had to Die For

For Immediate Release:
October 28, 2019

Megan Wiltsie 202-483-7382

St. Louis – “See the Individual. Go Vegan!” That’s the message on a new PETA ad that just went up on a bus shelter across the street from a local Church’s Chicken restaurant as part of a nationwide campaign encouraging fast-food customers to exercise empathy and make kinder choices by going vegan.

The campaign—which follows PETA’s release of a roundup of the best vegan chicken sandwiches in the country—has also hit fast-food restaurants in Berkeley, California; Houston; and Lexington, Kentucky.

“Chickens are wonderful, gentle birds who value their own lives and don’t deserve to end up as fried fast food,” says PETA President Ingrid Newkirk. “PETA’s message is that we can all show compassion every time we sit down to eat simply by opting for a delicious vegan meal.”

As PETA—whose motto reads, in part, that “animals are not ours to eat”—reveals in its “Chicken in Reverse” video, birds killed for their flesh are crammed by the tens of thousands into filthy sheds and bred to grow such unnaturally large upper bodies that their legs often become crippled under the weight. At the slaughterhouse, their throats are often cut while they’re still conscious, and many are scalded to death in defeathering tanks. Every person who goes vegan saves the lives of nearly 200 animals each year.

PETA’s ad is located at 5715 S. Lindbergh Blvd., across from Church’s Chicken.

PETA opposes speciesism, which is a human-supremacist worldview that fosters violence toward other animals. For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind